Last checked October 9, 2026 (Leadpages re-checked October 13, 2026) · Research-based guide
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The best landing page builder for small business owners is usually not the one with the most features. It is the cheapest one that covers your next campaign. If you only need one page on your own domain to collect emails, Carrd does that for $19 a year and Systeme.io for $0. If you run paid ads and want to test two versions of a page, the real choice is between Leadpages Grow at $79 a month, Unbounce Experiment at $112 and Instapage Optimize at $159, all on yearly billing.
Below are seven builders that fit small budgets: entry price monthly and yearly, the free plan or trial, the limit that matters, and the catch.
Best landing page builders for small business, side by side
| Builder | Cheapest paid plan (monthly / yearly) | Free plan or trial | A/B testing from | Best for |
|---|---|---|---|---|
| Leadpages | Pro $29 / $23 a month; Grow (A/B testing) $99 / $79 | 7-day trial, card required | Grow, $79/mo yearly | Ad-driven campaigns that need testing without traffic caps |
| Unbounce | Starter $29 / $22 a month | 14-day trial, no card | Experiment, $112/mo yearly | Marketers who want popups, sticky bars and AI traffic routing |
| Instapage | Create $99 / $79 a month | 14-day trial, card required | Optimize, $159/mo yearly | Teams running many ad groups that need page collaboration |
| Systeme.io | Startup $17 a month (yearly: "2 months free") | Free forever, 2,000 contacts | Free plan (1 test) | Selling a course or digital product on a $0 budget |
| Carrd | Pro Standard $19 a year (no monthly option) | Free for 3 sites; 7-day Pro trial | Not offered | One simple page on your own domain |
| HubSpot | Starter $20 a seat list price (new-customer promo from $7) | Free, up to 30 landing pages | Content Hub Professional, from $500/mo | Businesses already using HubSpot CRM |
| Wix | Light $17 a month on a yearly plan | Free site on a wixsite.com address | Not on the plans page | Owners who want a full website plus a few campaign pages |
Entry prices in USD from each vendor's pricing page, October 9, 2026 (Leadpages updated October 13, 2026). Orange marks the limit or condition small teams notice first.
The seven builders in detail
1. Leadpages: testing without a traffic cap
Who it suits: a small business or solo marketer sending paid traffic to a handful of offers who wants to A/B test without worrying about visitor limits.
Entry price: Leadpages now sells two lines. The publishing-only plans start with Pro at $29 a month or $23 a month billed yearly for 25 pages and 1 custom domain. The testing and optimization plans start with Grow at $99 a month, or $79 a month on yearly billing, which Leadpages says saves 20%.
Free plan or trial: the pricing page lists no free plan, so going live needs a paid plan. Every plan has a 7-day free trial, and Leadpages collects a card at checkout but says it will not charge you until day 7.
Key limits: Grow includes unlimited pages, unlimited traffic, 4 custom domains, manual A/B testing, dynamic text replacement, anonymous traffic detection for 2,000 visitors and lead enrichment for 1,000 a month. Smart Traffic, heatmaps and auto-personalization start on Optimize ($199 monthly, $159 yearly).
The catch: the gap between the two lines is steep. Business, the top publishing plan, costs $49 a month with no testing at all, and the next step is $99. If you will never run a split test, you are paying for features you will not use; if you will, Grow is the cheapest testing plan on this list among the dedicated builders. You can start a Leadpages trial and build a real page before day 7. We break down every tier in our Leadpages pricing guide.
2. Unbounce: the cheapest dedicated builder to try
Who it suits: marketers who want a mature drag-and-drop builder with popups, sticky bars and, later, AI visitor routing.
Entry price: Starter is $29 a month, or $22 a month on yearly billing, with Unbounce advertising 25% off for paying yearly. Build is $99 or $74, Experiment $149 or $112, and Optimize $249 or $187.
Free plan or trial: no free plan, but the 14-day trial needs no credit card. During the trial you are limited to one user, no custom domains and some traffic restrictions, so you cannot try pages on your real domain until you pay.
Key limits: Starter allows 5 pages, traffic volume up to 500, 1 user and 1 root domain. Build unlocks unlimited pages and traffic up to 20,000. A/B testing begins on Experiment, which raises the cap to 30,000 and adds 3 users and 2 root domains.
The catch: the 500-visitor cap on Starter is tiny for any paid campaign. A modest ad budget can pass it in days, so treat Starter as a place to build, and budget for Build ($888 a year on yearly billing) once ads go live.
3. Instapage: built for ad teams and collaboration
Who it suits: businesses running many ad groups where several people review each page.
Entry price: Create costs $99 a month, or $79 a month on annual billing (Instapage says you save up to 20%). Optimize is $199 or $159. Convert is custom-priced.
Free plan or trial: a 14-day trial on Create and Optimize. A credit card is required, the trial is capped at 2,500 unique monthly visitors, and the card is charged when the trial ends unless you cancel under Account Management.
Key limits: Create includes unlimited pages, conversions and contacts with 15,000 unique monthly visitors, popups, sticky bars, AI content and real-time visual collaboration. Server-side A/B testing, dynamic text replacement and multi-step forms are on Optimize, which allows 30,000 visitors.
The catch: publishing on your root domain (yoursite.com instead of a subdomain such as go.yoursite.com) and heatmaps are listed only under the custom-priced Convert plan. For most small businesses a subdomain is fine, but check before you plan a campaign around your main domain.
4. Systeme.io: free funnels with checkout included
Who it suits: coaches, course creators and small online sellers who want landing pages, email, checkout and a course area in one account, starting at $0.
Entry price: Startup is $17 a month. The page's yearly toggle advertises "2 months free," but the yearly figure did not load in our check, so confirm it at checkout. Webinar is $47 a month and Unlimited $97.
Free plan or trial: a free plan that never expires and needs no credit card, with 2,000 contacts, 3 funnels, 15 funnel steps, 1 custom domain, 1 automation rule and 1 A/B test. Systeme.io lists 0% transaction fees on every plan.
Key limits: Startup raises you to 5,000 contacts, 10 funnels, 50 funnel steps, 3 custom domains and 10 A/B tests. Note that an FAQ on the same pricing page says Startup has "unlimited funnels," which contradicts the plan card; we use the plan card's 10.
The catch: Systeme.io is a funnel tool first and a page designer second. For one polished page with fine layout control, a dedicated builder feels more flexible; for selling something today on no budget, little else here comes close.
5. Carrd: one clean page for the price of lunch
Who it suits: a service business, freelancer or local shop that needs one simple page on its own domain with a signup or contact form.
Entry price: Carrd prices by the year only. Pro Lite is $9 a year but does not include custom domains or forms. Pro Standard, at $19 a year, adds custom domain URLs, forms, embeds and analytics for up to 10 sites. Pro Plus is $49 a year for 25 sites with advanced forms and redirects.
Free plan or trial: the free plan lets you build up to three sites per account with Carrd's core features. Pro can be tried free for 7 days with no card.
Key limits: free sites carry "Made with Carrd" branding and cannot use your own domain or forms. Carrd builds one-page sites, so multi-step funnels, checkout flows and A/B testing are out of scope.
The catch: make sure you buy Standard, not Lite, if you need a form or your own domain. The $10 difference is easy to miss, and those two features are what most small businesses need from a landing page.
6. HubSpot: free landing pages tied to your CRM
Who it suits: a small business that already uses, or plans to use, HubSpot's free CRM and wants form leads to land straight in its contact list.
Entry price: HubSpot's Product and Services Catalog lists Content Hub Starter from $20 a month per seat. Its pricing page currently shows a new-customer offer from $7 a seat a month on annual billing and $10 on monthly, marked as limited-time.
Free plan or trial: HubSpot's free tools include up to 30 landing pages and up to 2 users, and you can connect one subdomain of your own domain.
Key limits: free pages, forms and live chat carry HubSpot branding. Starter removes the branding and adds custom templates but keeps the 30-page limit.
The catch: landing page A/B testing is listed only from Content Hub Professional, which starts at $500 a month with 3 seats. HubSpot is a good free start, but its testing tier sits in a different budget class from everything else here.
7. Wix: a full website that can also host campaign pages
Who it suits: owners who need a full website first and a few campaign pages second, on one subscription.
Entry price: Light is $17 a month, Core $29 and Business $39. Wix says the displayed prices are for yearly subscriptions paid in full, shown in USD for reference, and vary by location. The plans page does not show a monthly price, so check checkout if you want to avoid a yearly commitment.
Free plan or trial: you can build and publish for free on a username.wixsite.com address. Paid plans have a 14-day money-back guarantee.
Key limits: connecting your own domain and removing Wix branding needs a premium plan. Light lists 2 GB of storage and a light marketing suite; accepting payments is listed from Core up.
The catch: Wix is a website builder, not a conversion tool, and its plans page lists no A/B testing tier. Fine for a "book a call" page linked from Instagram, weaker for a Google Ads campaign you plan to optimize.
What one year costs at the entry level
Monthly prices hide the real commitment, so here is each builder's cost for twelve months at two levels: the cheapest way to get a page on your own domain, and the cheapest plan that lets you A/B test. All figures use yearly billing where the vendor offers it.
| Builder | Cheapest plan on your own domain | First-year cost | Cheapest plan with A/B testing | First-year cost |
|---|---|---|---|---|
| Systeme.io | Free (1 custom domain) | $0 | Free (1 A/B test) | $0 |
| HubSpot | Free (1 subdomain, branded) | $0 | Content Hub Professional | from $6,000 |
| Carrd | Pro Standard | $19 | Not offered | — |
| Wix | Light ($17 × 12) | $204 | Not on the plans page | — |
| Unbounce | Starter ($22 × 12) | $264 | Experiment ($112 × 12) | $1,344 |
| Leadpages | Pro ($23 × 12) | $276 | Grow ($79 × 12) | $948 |
| Instapage | Create ($79 × 12) | $948 | Optimize ($159 × 12) | $1,908 |
Twelve months on yearly billing, US list prices, October 9, 2026. HubSpot's testing tier (from $500 a month) is off this scale.
Two things stand out. First, paying month to month instead of yearly adds $240 a year on Leadpages Grow, $444 on Unbounce Experiment and $480 on Instapage Optimize. Only commit for a year once a trial has shown the builder fits. Second, the jump from "one page online" to "can test pages" is where the money goes: roughly $950 to $1,900 a year for the dedicated builders. With only a few thousand visitors a month, a test takes a long time to give a clear answer, and the money may do more as ad spend.
Match the builder to your first campaign
Instead of comparing feature grids, start with what the page has to do in the next 90 days.
- "I need one page with a form on my own domain." Carrd Pro Standard at $19 a year, or Systeme.io free if you also want to email the people who sign up.
- "I want to sell a course, coaching or a digital download." Systeme.io. The free plan includes checkout, a course and 2,000 contacts; Startup is $17 a month when you outgrow it.
- "My leads should go straight into my CRM." HubSpot's free landing pages, especially if you already run its free CRM. See our best free CRM for small business comparison if you have not picked one yet.
- "I am about to spend on Google or Meta ads and want to test." Leadpages Grow if you expect traffic to grow past a cap, Unbounce Experiment if you want its popups and AI routing, Instapage Optimize if several people review every page.
- "I need a whole website and the odd promo page." Wix, on the plan that matches your website needs rather than your landing pages.
Pick by your next campaign, not the longest feature list. Prices checked October 9, 2026.
Already past your first campaign and adding teammates, domains or more ad traffic? Our comparison of landing page builders for growing businesses prices the team and testing tiers.
Five details to check before you pay
- Visitor caps. Unbounce Starter stops at 500 and Build at 20,000; Instapage Create at 15,000 unique monthly visitors. Leadpages says every plan has unlimited traffic with no overage fees.
- Card at signup. Unbounce and Carrd trials need no card. Leadpages and Instapage collect one, and Instapage charges when the trial ends, so set a reminder.
- Domains. Count how many brands or sites you need. Leadpages Grow includes 4 custom domains, Unbounce Build 1 root domain, Systeme.io Free 1.
- Branding. Free pages on Carrd, HubSpot and Wix show the vendor's branding. That is fine for a test but looks unfinished on a paid ad.
- Where the leads go. Confirm the builder connects to your email tool or CRM. Leadpages lists 200+ integrations, including HubSpot, Mailchimp and Zapier; Carrd's Standard forms support Mailchimp, Kit, MailerLite and others.
Building a client portal or internal tool instead? Our AI app builders and no-code tools hub covers that side.
Questions small businesses ask before picking one
What is the best landing page builder for a small business?
It depends on the campaign. For one page with a form, Carrd Pro Standard costs $19 a year. For selling a product on no budget, Systeme.io's free plan includes checkout and 2,000 contacts. For paid ads with A/B testing, Leadpages Grow is $79 a month on yearly billing with no traffic cap.
Is there a free landing page builder with a custom domain?
Yes. Systeme.io's free plan includes one custom domain, 3 funnels and 2,000 contacts with no expiry date. HubSpot's free tools allow up to 30 landing pages on one connected subdomain, with HubSpot branding. Carrd and Wix free sites stay on their own addresses until you upgrade.
Does Leadpages have a free plan?
No. Leadpages offers a 7-day free trial on every plan, and it collects a card at checkout but says it will not charge until day 7. The pricing page lists no free plan, so publishing needs a paid plan, starting with Pro at $23 a month billed yearly ($29 month to month).
Is Unbounce cheaper than Leadpages?
At the entry level, yes, narrowly: Unbounce Starter is $22 a month on yearly billing against $23 for Leadpages Pro, which has no A/B testing, and $79 for Leadpages Grow. But Starter allows 5 pages and traffic up to 500. For A/B testing, Unbounce Experiment costs $112 a month yearly, which is more than Leadpages Grow.
How this guide was researched
We read the pricing page of each builder on October 9, 2026, in both monthly and yearly views where available, and re-checked Leadpages on October 13, 2026 after it removed its Starter and Scale plans, plus HubSpot's Product and Services Catalog for its page limits. We recorded US prices, free plan and trial terms, visitor caps, domain limits and the plan where A/B testing starts. Where a vendor's own pages disagreed (Systeme.io's funnel count on Startup) or a number did not load (Systeme.io's yearly price, Wix's monthly price), we say so rather than guess. This is a research-based guide: we did not run test campaigns. Current Leadpages offers are on our Leadpages deals page; see how we review software.
Sources (checked October 9, 2026; Leadpages October 13, 2026): Leadpages pricing page, Unbounce pricing, Instapage plans, Systeme.io pricing, Carrd Pro plans, HubSpot Product & Services Catalog, HubSpot pricing, Wix plans.
Research-based guide: no vendor paid for or reviewed this article.
