Prices checked on callrail.com/pricing and ctm.com/plans-pricing, October 18, 2026 · Research-based comparison, not hands-on testing · US prices, local numbers
Some links on this page are affiliate links: Saazora may be paid if you sign up for CallRail through them, at no extra cost to you. It did not change the order or the verdicts below.
In CallRail vs CallTrackingMetrics, CallRail is the cheaper pick for a local business with 1 to 10 tracking numbers, and CallTrackingMetrics (now branded CTM) is the stronger pick for agencies that resell tracking and for sales teams that need a softphone and dialer. At list prices on October 18, 2026, CallRail came out $32 to $39 a month cheaper in all three small-business call volumes we priced, because its $55 plan includes 5 numbers and 250 minutes while CTM's $79 plan includes none. CTM's per-minute and per-number rates are lower, though, so the gap shrinks as volume grows, and CTM never ties you to a contract.
If you only need CallRail's own numbers, the full CallRail pricing breakdown with sample bills covers every plan and add-on. This page puts the two vendors side by side on cost, attribution, integrations, AI analysis, HIPAA wording and contract terms.
CallRail vs CallTrackingMetrics: who wins on each criterion
The verdicts below come only from what each vendor publishes on its pricing, plan table and FAQ pages. Nothing here is weighted by which vendor has a partner program.
| Criterion | CallRail | CallTrackingMetrics | Edge |
|---|---|---|---|
| Entry price | $50/mo yearly, $55 monthly, with 5 numbers and 250 minutes | $65/mo yearly, $79 monthly, numbers and minutes extra | CallRail |
| Cost at 1, 5 and 10 numbers | $55, $70, $120 a month | $87, $109, $159 a month | CallRail |
| Unit rates (number / minute) | $3.00 / $0.06 on the entry tier | $2.00 / $0.04 on every plan | CTM |
| Transcription on the entry plan | Included in local minutes | $0.02 a minute on Marketing Lite | CallRail |
| Visitor-level DNI on the entry plan | DNI and keyword-level attribution on all Lead Tracking plans | DNI on all plans, number pools from Marketing Pro | CallRail |
| Google Ads and GA4 | Included | Included | Tie |
| HubSpot, Zapier, API on the entry plan | Included | From Marketing Pro ($149) | CallRail |
| Published HIPAA path | BAA plus "specific Healthcare plans" via sales | HIPAA features named on Marketing Pro and up | CTM (clearer) |
| Contract and trial | 14-day trial, no card; yearly plans paid up front | First month's plan fee waived, card required; month-to-month, no contract | Split |
| Agency tools | White label $65/mo add-on | 25 sub-accounts, client mark-ups and signup pages on Marketing Pro | CTM |
| Contact center tools | No softphone or dialer on the pricing page | Softphone, smart dialer, queues, live coaching on Sales Engage | CTM |
Monthly billing, local numbers, before tax. Scenario volumes and formulas are in the cost section below. Sources: CallRail pricing page and expanded Lead Tracking table; CTM plans page, full feature table, US usage rates and FAQ; all checked October 18, 2026.
What you pay at 1, 5 and 10 tracking numbers
The two vendors bill in opposite ways, and that decides most small-business comparisons. CallRail sells bundles with usage included: Lead Tracking is $55 a month (or $50 billed yearly) with 5 local numbers, 250 local minutes and 25 texts, and its expanded plan table shows three bigger Lead Tracking tiers at $75, $95 and $295. CTM's FAQ says its plans "do not come with any included numbers or minutes", so every number ($2 a month) and every forwarded minute ($0.04) sits on top of the plan fee.
We priced three volumes a local business is likely to see, choosing CallRail's cheapest Lead Tracking tier for each and CTM's Marketing Lite plan, the closest like-for-like entry plan.
| Monthly volume | CallRail (monthly / yearly billing) | CTM Marketing Lite (monthly / yearly) | CTM Lite with transcription | Gap, monthly billing |
|---|---|---|---|---|
| 1 number, 150 minutes (one-location shop, one ad source) | $55 / $50 | $87 / $73 | $90 / $76 | CallRail $32 less |
| 5 numbers, 500 minutes (Google Ads, Business Profile, Facebook, print, website) | $70 / $65 | $109 / $95 | $119 / $105 | CallRail $39 less |
| 10 numbers, 1,500 minutes (busy home-services or dental office) | $120 / $110 (tier with 10 numbers, 1,000 minutes) | $159 / $145 | $189 / $175 | CallRail $39 less |
Saazora calculation from list prices, October 18, 2026. CallRail: plan fee plus $3 or $2.50 per extra number and $0.06 or $0.05 per extra minute, depending on tier. CTM: plan fee plus $2 per local number, $0.04 per forwarded minute and, in the last column, $0.02 per transcribed minute. Texts, toll-free numbers, tax and CallRail's per-call rounding up to the next minute are not included.
Yearly billing narrows the gap but does not close it: CallRail drops to $50, $65 and $110, CTM Lite to $73, $95 and $145, so CallRail stays $23 to $35 a month cheaper. CTM also sells a two-year prepay at $60 a month for Lite, which still leaves it above CallRail in each case.
Where CTM's lower unit rates catch up
CTM's $0.04 minute is a third cheaper than CallRail's $0.06 entry-tier minute, so heavy call volume eventually wipes out CallRail's head start. Holding 10 numbers steady and adding minutes, CTM Marketing Lite only becomes the cheaper option at about 5,400 minutes a month, where both bills reach $315 on monthly billing. If you add CTM's $0.02 transcription to match what CallRail includes, CTM never catches up in our model, up to 20,000 minutes.
Number-heavy setups tell a similar story. An agency-style pool of 40 numbers and 3,000 minutes costs $270 a month on CallRail's 10-number tier with extra numbers at $2.50, against $279 on CTM Lite. Lite does not include number pools or sub-accounts, though, and CTM's Marketing Pro, which does, comes to $379 for the same usage.
Overage rates side by side
These are the rates that decide a bill once you pass any included usage. CallRail's Lead Tracking rates drop on its higher tiers; CTM's US rates are the same on every plan.
| Usage item | CallRail | CTM |
|---|---|---|
| Included every month | 5 numbers, 250 minutes, 25 texts (Lead Tracking tiers go up to 40 numbers and 4,000 minutes) | Nothing included |
| Extra local number | $3.00, falling to $2.50 and $1.75 on the 10- and 40-number tiers | $2.00 |
| Extra local minute | $0.06, falling to $0.05 and $0.045 | $0.04 forwarded, $0.027 on CTM's softphone (Sales Engage) |
| Toll-free number / minute | $5.00 / $0.08 to $0.09 on the entry tiers | $3.00 / $0.055 |
| Text message | $0.03 | $0.016 plus carrier fees |
| Transcription | Included in local minutes | $0.02 a minute on Lite; 3,000 minutes per sub-account included on Pro and up |
| How you pay usage | Billed monthly in arrears, not refundable | Prepaid balance on a card that auto-refills |
From CallRail's pricing page and expanded Lead Tracking table and CTM's US usage rates and feature table, October 18, 2026. CallRail's main table shows toll-free minutes at $0.08; its expanded Lead Tracking table shows $0.09 for the first two tiers.
One billing detail matters for small budgets: CTM funds usage from a prepaid balance that tops up when it falls below a level you set, while CallRail invoices last month's usage along with the next base fee. Neither is better, but CTM's model means a sudden call spike draws down your card in the middle of a month.
Dynamic number insertion and number pools
Both vendors include dynamic number insertion (DNI), the script that swaps the phone number on your website based on how the visitor arrived. The difference is what sits behind it on the entry plan.
- CallRail lists dynamic number insertion and keyword-level attribution on every Lead Tracking plan, so a $55 account can tie a call to the Google Ads keyword that drove the visit, provided you buy enough numbers for your traffic.
- CTM ticks DNI on all four plans, but its feature table lists number pools, the rotating set of numbers needed to give each visitor their own number, only from Marketing Pro ($149 yearly). Keyword spotting inside call recordings also starts on Pro. On Lite, DNI works at the source level, for example one number for all Google Ads visitors.
CTM's FAQ gives a sizing rule worth borrowing for either tool: one number per 20 website visitors a day for DNI. A site with 200 ad visitors a day therefore needs about 10 pool numbers, which is exactly CallRail's 10-number tier, or $20 a month in numbers on CTM.
Google Ads, GA4 and the rest of the integration list
On the integrations a local advertiser needs most, the two are level. CallRail's Lead Tracking plans include Google Ads, Google Analytics, Google Business Profile (listed as GMB), Microsoft Ads, Facebook, HubSpot, Slack, Zapier and API and webhook access. CTM's Marketing Lite includes Google Ads, Google Analytics, Google Local Services Ads, Google Tag Manager, Data Studio, Microsoft Advertising, TikTok Ads, WordPress and Wix.
The gap is one level down. On CTM, HubSpot, Zapier, Facebook, Google Ads lead forms and API access start on Marketing Pro, and Salesforce and Slack start on Sales Engage. On CallRail, Salesforce and Marketo sit in an $80-a-month premium integrations add-on. So a small office on HubSpot or Zapier pays $55 on CallRail versus $179 a month (Pro, monthly billing) on CTM, while a Salesforce shop pays $55 plus $80 on CallRail versus $329 on CTM's Sales Engage.
Setting up the Google side is the same work with either vendor. Our step-by-step Google Ads call tracking setup shows the conversion actions to create and where Google's free forwarding numbers stop.
AI call analysis: Premium Conversation Intelligence vs AskAI
Both vendors now sell AI summaries and scoring, and both put them above the entry plan. CallRail puts them in its Lead Conversion bundle: call summaries, sentiment analysis, conversation trend reports, automatic conversion tagging and coaching tools, with 10,000 analysis minutes included and $0.05 per extra minute. CTM's Marketing Pro adds custom AI call analysis with AskAI (custom questions from $0.01 each) and 3,000 transcribed minutes, and Sales Engage adds AskAI summaries ($0.05 per activity after 3,000 minutes), live coaching and VoiceAI at $0.12 a minute.
| Monthly volume | CallRail Lead Conversion (monthly / yearly) | CTM Marketing Pro (monthly / yearly) |
|---|---|---|
| 1 number, 150 minutes | $165 / $150 | $187 / $157 |
| 5 numbers, 500 minutes | $180 / $165 | $209 / $179 |
| 10 numbers, 1,500 minutes | $255 / $240 | $259 / $229 |
Saazora calculation, October 18, 2026. Lead Conversion includes 5 numbers and 250 minutes, then $3 and $0.06. Marketing Pro adds $2 per number and $0.04 per minute; AskAI questions at $0.01 or more each are not included.
At 10 numbers on yearly billing, CTM's Pro plan ($229) undercuts CallRail's Lead Conversion ($240), and it also brings form tracking (5,000 submissions), 25 sub-accounts and HIPAA features; CallRail keeps form tracking in its Complete bundles. For a business with 1 to 5 numbers that mainly wants call summaries, CallRail stays $7 to $29 a month cheaper, depending on billing. CallRail also sells Voice Assist, an AI receptionist for missed calls, from $95 a month on top of Lead Tracking, with $1 per call after 50 calls longer than 15 seconds.
Healthcare offices: the vendors' own HIPAA wording
Neither vendor publishes a full healthcare price list, so here is exactly what each pricing page says. This is not legal advice; confirm a business associate agreement in writing before recording patient calls.
- CallRail: "we also sign a business associate agreement (BAA) with each of our Healthcare clients," and it asks you to contact sales to "learn about our specific Healthcare plans." The standard bundles on the page are not labelled as HIPAA plans, so a medical office should expect a quote rather than the $55 price.
- CTM: its FAQ says "Our HIPAA compliant features are included in the Marketing Pro plan and above," and the feature table ticks HIPAA compliance from Marketing Pro. Its pricing pages do not mention a BAA, so ask for one before signing.
On published numbers, CTM's path is easier to budget: a practice with 5 numbers and 500 minutes on Marketing Pro would pay $209 a month on monthly billing. CallRail may well come in lower, but you only find out on a sales call.
Trials, contracts and leaving
CallRail lets you try first: every account gets a 14-day trial with no credit card. After that, yearly plans are paid 12 months up front, overage fees "are not refundable under any circumstances", and calls are rounded up to the next minute before minutes are summed.
CTM skips the free trial but waives the first month's plan fee on every plan. You need a credit card at signup, and usage is charged from day one. In return, CTM says it offers "month-to-month engagements and no contracts", lets you cancel from inside the software, and charges no fee to port your numbers away. Porting numbers into CTM takes about two to four weeks for US numbers, according to its FAQ.
If you want to test call tracking on live ads without paying, CallRail's no-card trial is the lower-risk start. If you want to stay flexible for months, CTM's monthly terms are the clearer promise.
Which one fits: local business, agency or contact center
Most of the CallRail vs CallTrackingMetrics decision comes down to who is buying.
Local business running ads (dental, medical, legal, home services): CallRail. It is cheaper at every volume we priced up to about 5,400 minutes a month, includes transcription, and gives HubSpot, Zapier and keyword-level attribution on the $55 plan. A healthcare office should get CallRail's healthcare quote and price CTM Marketing Pro side by side. CallRail's current trial and deal terms are on the CallRail offers page, or you can start a CallRail trial directly.
Marketing agency managing many clients: CTM, if you resell tracking. Marketing Pro includes 25 sub-accounts ($50 for each extra pack of 25), client price mark-ups, client signup pages and white label at $65 per domain. CallRail offers white label as a $65-a-month add-on and an agency directory, and its lower plan fees may suit an agency that keeps each client on their own CallRail account.
Contact center or inside sales team: CTM's Sales Engage ($274 yearly, $329 monthly) adds a softphone, smart dialer, call queues, skill-based routing, call scripts and live coaching. CallRail's pricing page lists no softphone or dialer, so for outbound or queue-based teams CTM is the only one of the two built for it.
See CTM's plans and pricing page for its current promotions, or compare CallRail's plans on its own site.
Questions people ask before choosing
Is CallRail cheaper than CallTrackingMetrics?
For most small accounts, yes. At 1, 5 and 10 numbers we found CallRail $32 to $39 a month cheaper on monthly billing, because its plans include 5 numbers and 250 minutes. CTM's lower $0.04 minute only makes it cheaper at roughly 5,400 minutes a month with 10 numbers, and only if you skip transcription.
Is CTM the same company as CallTrackingMetrics?
Yes. The company's site now uses the CTM name at ctm.com, and its footer still reads "CallTrackingMetrics, LLC."
Does either one have a free plan?
No. CallRail has a 14-day free trial without a card; CTM waives the first month's plan fee but charges usage. For calls from Google Ads only, Google's own forwarding numbers cost nothing beyond your ad clicks.
How this comparison was researched
For this CallRail vs CallTrackingMetrics comparison, on October 18, 2026 Saazora read CallRail's US pricing page in yearly and monthly views, its expanded Lead Tracking table and FAQ, and CTM's plans page in yearly and monthly views, its full feature table, its US usage rates and its pricing FAQ. All cost figures are our own calculation from those list prices (formulas available on request). No vendor account was opened and no calls were placed, so this is a documentation-based comparison. Prices exclude tax and can change; check both pages before you buy. More tools for lead handling are in Sales Prospecting & CRM, and our research and review process explains how prices are verified.
Sources (checked October 18, 2026): CallRail pricing page, Lead Tracking plan table and FAQ (callrail.com/pricing); CTM plans and pricing, full feature table, global usage rates (United States) and plan FAQs (ctm.com/plans-pricing). Review platforms were not used for scoring.
