Call Tracking for Law Firms: Cost per Lead and Setup (2026)
A research guide to call tracking for US personal injury, family law and criminal defense firms. It shows how to work out cost per signed case by channel (with an illustrative table), which tracking number to give Local Services Ads, each Google Business Profile, the website, Facebook, directories and TV, what Google verifies, records and charges for in Local Services Ads for lawyers (20-second missed-call rule, phone menus, 15-day repeat window, 30-day credits), how to score intake calls with CallRail's Keypad Scoring, tags, Automation Rules and Lead Score, what federal and state recording-consent statutes say (not legal advice), CallRail's 25-month recording retention, the Clio Grow and Clio Manage integrations, and the monthly CallRail bill at three firm sizes. Prices checked October 23, 2026.
Oct 26, 2026
29 mins read